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About Us

Reaching your dreams takes a dream team

The HearWorks team has a combined 45 years of experience in Hearing Healthcare, marketing & practice ownership. This dream team is relentless in the pursuit of excellence in providing you with the most incredible experience imaginable

Tucker Worster

Tucker Worster’s hearing aid industry experience began in 2006 with GE Capital’s CareCredit, where he managed the manufacturer, large retail, and buying group relationships. Tucker grew his portfolio of accounts to $350M in annual hearing aid sales.

In 2014, Tucker was recruited to be National Sales Manager for Sonova’s Right Hear Network. Here, Tucker helped facilitate EPIC Hearing Healthcare’s acquisition of Right Hear Network and was promoted to manage the newly formed OneSource Hearing. Tucker’s success earned a nominated for Sonova’s Emerging Leaders Program in 2015.

In 2016, Tucker co-founded AuDStandard and in early 2018 became the principal owner.

Tucker graduated from Baylor University with a degree in marketing. He now is a mentor to Baylor University Business School students and an Ambassador Board Member of the University’s Center for Professional Selling. At home, Tucker coaches his sons Grayson and Dalton in various sports.

Nick Weber

A veteran of the Hearing Health Care industry, Nick Weber started with the Sonus Network (now Elite Hearing Network) in 2004. There he built strategic plans and implemented calculated process improvements – enabling double-digit growth for private practices and ENTs year after year.

Nick held multiple positions within the company, his most recent being the Director of Inside Sales, where he supported and led the full team of Inside Account Executives.After Elite Hearing Network, Nick went on to become the Director of Franchise Operations with Miracle-Ear. In this role, he led a team of Regional Managers in a mission to provide unparalleled support, helping to create and scale sustainable business models.Most recently, Nick was in the patient database systems side of the industry as the Direct of Sales & Strategic Partnerships at Sycle LLC. There he built a strong sales team, growing the business by double-digits in less than a year.

Nick graduated from Augsburg University with a degree in Business Administration with an emphasis in Marketing. He currently resides in Minnesota with his wife, two daughters and the world’s best golden retriever, Sully.

When he is not snowboarding, biking, fly fishing, or snow-blowing, you can catch him down at the neighborhood rink playing pond hockey with the kids and embracing all that Minnesota winters have to offer.

Erik Sorenson

Erik is passionate about growing business. In his 18 years of experience, his marketing and strategy have provided substantial growth for his clients. Now Erik is deploying his proven strategies in Hearing Health Care Private Practice & ENT to bring new innovations, technology, and strategy to combat the threats that face them. In addition to growing business, his goal is to help these organizations thrive and raise the entire level of the industry.

Before selling in 2016, Erik generated over $56 million dollars in his advertising agency business handling many Fortune 500 and 1000 companies like Walt Disney, TDS Telecom, The FBI, the US Air Force, Kia Motors, MaxxSouth Broadband, USA Communications, Rio Alto, and JF Capital to name a few. Erik then co-founded the industry’s first Automation company before developing the marketing & automation systems for HearWorks.

Erik has owned multiple marketing related businesses and is currently a private practice owner with clinics in Phoenix and Surprise. He has 10 children, yes 10 and is a marathon runner, Ironman triathlete, and instrument-rated pilot.